A business plan like any other write – up can either be good or bad. This increasingly applies to many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as ‘business planning’, even though such organizations may not be businesses in the way we normally imagine.
Problem child (also called question marks or wildcats) – These are products which have a big and growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and acted upon yet.
In such situations, one may need to develop two versions of the business plan: a stripped-down plan that can be used to develop a relationship and a detailed plan that is only shown when investors have sufficient interest and trust to sign a Non-disclosure agreement.
However, if you are a freelancer that intends to devote a significant amount of time, resources, money and energy in a specific field or on a specific set of skills, a business plan can be a beneficial tool to make sure you maximize your potential as a freelancer.
Going from random napkin-notes to an organized, thorough plan to get your business started, funded, and generating revenue for the foreseeable future can be a mammoth undertaking, especially for beginners and even more so for people trying to go it alone.