The essential questions that every business enterprise must ask itself are this; where do we want to go? Probably less is known about the use of price as a strategic weapon in service businesses than about any of the other strategic variables. We forget too often, so start with this: Your business is not about you, what you like to do, or what you want from it. It’s about your customers.
Growth through acquisition in service businesses is a risky proposition, but the risk varies. Create Marketable Operation – With this strategy, the business is sold as a business unit to another party. Textbooks sometimes define business strategy simply as a firm’s high-level plan for reaching specific business objectives.
It also diminishes the vital contextual awareness needed to gauge how close a market is to a competitive break point and what the disruption will mean to core businesses. Managing and monitoring a whole strategy is a complex task, which is why many directors, managers and business leaders are looking to alternative methods of handling strategies.
Customers will pay whatever they think the service is worth; thus pricing in many service businesses is based on whatever the market will bear. If your business strategy is specific enough to be relevant, you will have detailed plans in all of these areas. If the business and technology functions are to jointly cocreate solutions and products, every team member is accountable for the success of the product.
Most businesspeople know well how quickly RIM’s market share fell after Apple introduced the iPhone in 2007. In business there are two strategies that you can implement for growth or profits. From Mao, they learned the principles of guerrilla warfare Important marketing warfare books include Business War Games by Barrie James, Marketing Warfare by Al Ries and Jack Trout and Leadership Secrets of Attila the Hun by Wess Roberts.