Ambitious. Graduating from a highly international institute that places a high emphasis on the combination of academic research and professional exposure means that the career prospects of graduates from the Master of Business Management program, specialized in Digital Marketing & Communication, are diverse and global.
This course is intended for students with professional interest in the social and ethical implications of AI. Topics include theoretical issues (could AI ever have moral rights?), practical issues (algorithmic bias, labour automation, data privacy), and professional issues (tech industry social responsibility).
The program is developed in close collaboration with business partners both during the courses, split into two phases, and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
From marketing management and corporate finance to Information Technology management and human resources – an MBA graduate can choose a business field that interests them and utilizes their academic knowledge, practical training, and intrinsic strengths to the maximum extent possible.
The programme aims to enhance graduates’ capabilities through strategic and critical thinkingÂ approaches to developing solutions, comprehensive knowledge in core areas of management, critical evaluation of evidence to support propositions, an application of competent management theories, principles and data, enhanced ability to synthesise ideas, theories and data, ethical work practices through sound corporate governance processes, and proficiency in conducting research and assessing information.