A proposal is an essential branding tool to promote the business of the organization in the marketplace. Rather, the financial projections section is a detailed account of your company’s projected financial picture based on your careful data-collection and research efforts which have given you an understanding of your company’s position in the market in relation to that of your competitors.
Here’s the order your proposal sections should follow: 1) introduce yourself, 2) summarize the prospective client’s needs, 3) describe your products, services and costs, and finally, 4) provide information about your organization, your credentials, and your capabilities.
Be very clear and specific about the money that you might need to start off your business and how you plan to utilize it. Analyze the cash flow that is projected and at the same time assure your investors that you know how to keep the business going.
While business proposals can take the form of a less-structured proposal letter, they are often long documents that might include anything from engineering specifications to equipment lists to project staffing, depending on what’s requested in the RFP.
The Title Page is exactly what its name indicates: a page with the title of your specific proposal (for example, “Proposal for Website Services for the Birchwood Company”, “Building a Records Management System” or “Plan for Updating MWP Corporation’s Computer Network”).