Right now, lots of Business Intelligence implementers and analysts are trying to choose right tools for their BI implementations. According to Forrester Research , business intelligence is “a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making.” 12 Under this definition, business intelligence encompasses information management ( data integration , data quality , data warehousing, master-data management, text- and content-analytics, et al.). Therefore, Forrester refers to data preparation and data usage as two separate but closely linked segments of the business-intelligence architectural stack.
Business Intelligence tools work well and have been used to great effect by lean and fit organisations, those that have a sense of purpose and vision, that have a culture of analysing problems and doing something about them and that are prepared to invest, not just the money, but, so much more importantly, the time and effort required.
Overall, the role of business intelligence is to improve all parts of a company by improving access to the firm’s data and then using that data to increase profitability Companies that employ BI practices can translate their collected data into insights of their business processes The insights can then be used to create strategic business decisions that improve productivity, increase revenue and accelerate growth.
For example, if you enjoy computer science, programming, and data but are too extroverted to program all day long, you could work in a more human-oriented area of intelligence for business, perhaps involving more face-to-face interactions than most programmers would encounter on the job.
Zoho Reports is a robust solution, that can integrate data from a variety of files, including Microsoft Office documents, URL feeds, and databases, such as MySQL, along with applications, of course from Zoho, but also outside their ecosystem including data from the cloud from Box, DropBox, Google Drive and other applications (for example Salesforce, Quickbooks and Google Analytics).