Gaining an edge in today’s business world requires a combination of different skills, networking ability, and confidence. You have no obligation to follow through on their recommendations, but if you are willing to take their advice you may well end up with a business development strategy that can work wonders for your business. The degree of separation between business development and sales will vary from organization to organization.
Everything a business development rep does, should revolve around finding more prospects, qualifying the right ones and routing them to your sales team for closing. Once you have a brand strategy and a marketing strategy in place, you need to find clients if you want to be profitable in the future.
For an additional cost, get matched with a certified coach on our team who will personally guide your company to reaching vital business milestones. However, that doesn’t mean business development teams and sales teams shouldn’t have a collaborative work relationship.
While it is essential to understand the difference between marketing and sales, it is also critical to understand how they work together. If you were to think about it on a sliding scale between a pure function of sales or marketing, it would wind up somewhere around here.
Therefore, to make business development work it is necessary to make it a process. At this point, business development is about identifying various routes to market, points of leverage and providing the internal team early market feedback. If your course does not include a placement, try contacting local businesses to ask for work experience opportunities.